Campaign Tracking
in Social Sonar

Track campaign performance through conversation volume, sentiment, and engagement context across channels.

No Credit Card • 2 min setup • 1.5k free mentions

Campaign Tracking - Social Sonar dashboard
2x

Faster campaign performance insight

100%

Of campaign mentions in one place

Real-time

Sentiment and volume tracking

Track Campaigns Across Every Channel

See how audiences react to your campaigns in real time, from launch to wrap-up.

Real-Time Campaign Monitoring

Track conversation volume and sentiment as your campaign runs. React quickly to shifts or opportunities.

Pre vs Post Comparison

Compare sentiment and volume before, during, and after campaigns. Measure true impact.

Message & Channel Performance

See which messages and channels drive the most engagement and positive sentiment.

Campaign Tracking for Every Team

Marketing and brand teams use campaign tracking to optimize in flight and report on results.

Marketing Teams

Marketing Teams

Measure campaign impact beyond vanity metrics. See real conversations and sentiment tied to your campaigns.

PR & Communications

PR & Communications

Track how campaigns are received in press and social. Adjust messaging based on real-time feedback.

Customer Support

Customer Support

Anticipate support load and sentiment shifts when campaigns launch or go viral.

Product Teams

Product Teams

See how product-led campaigns and launches are discussed. Tie feedback to specific campaigns.

Agencies

Agencies

Report campaign performance with conversation and sentiment data. Show clients the full picture.

Founders & Executives

Founders & Executives

Get a clear view of campaign ROI and audience reaction without digging through dashboards.

Frequently
Asked Questions

Here are answers to some most common queries

Can I track multiple campaigns at once?
Yes. Create monitors or tags per campaign and compare performance side-by-side.
How is sentiment calculated for campaigns?
Our AI analyzes the tone of mentions (positive, negative, neutral) and can attribute them to your campaign keywords or hashtags.

Unlock the true power of social listening

Ready to see the full story behind your brand's conversations?

Social listening insights and alerts